Telmap, Lonely Planet partnership
Mobile navigation provider Telmap announced a partnership with Travel guide maker Lonely Planet to provide their digital content into its mobile search, mapping and navigation solution. Wireless operators customers of Telmap will now have the possibility to integrate this content into their portfolio.
This type of partnership with content providers is likely to be more frequent because of the new Telmap strategy that wants to help wireless operators to position their mobile navigation solution as the best “local” solution against worldwide giants such as Nokia and Google and their “standardized” offer.
Telmap’s parent company, the London-based Science Navigation Group also owns Global Datapoint, a UK and Israel provider of event listings that is expected to roll out soon in new countries, is linked to this strategy. The mobile application WoZZon is one of the consumer front ends of this event database in the UK.
